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powerguy

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Registered: 10/23/08
Posts: 166
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Meltdown 101: How to market cars amid bankruptcy

After filing for bankruptcy protection, General Motors is pushing a new ad campaign promising it will emerge from its financial troubles leaner and stronger.

Is this a good marketing approach? Will it allay consumer fears about buying from a carmaker with an uncertain future?

Advertising experts say GM — and fellow Chapter 11 filer Chrysler — should move past the negative and focus on their brands as they try to get car sales rolling again. Consumers are staunchly loyal to their car brands, they say.

GM says its brands are key to emerging from these tough times. But first it has to tell consumers how it will remake itself and what to expect, Jay Spenchian, GM executive director of corporate advertising strategy, said Tuesday.

"There are lots of questions," he said. "The best thing we can do is quickly get out there and assure them."

Here's a look at what GM is saying to consumers right now and how it's delivering the message — think social media — followed by some thoughts by marketing experts on whether the company's approach will likely work.

More from the AP....

Could Jeff Bridges have made a difference if he had supported an American Car Company instead of HIE-YUN-DIE ?

Anyone care to comment now that they smell the blood in the water ?



powerguy

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Registered: 10/23/08
Posts: 166
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Can GM keep its iconic status and cast a smaller shadow?
General Motors' bankruptcy is the fourth-biggest, measured by assets just before filing for Chapter 11 protection, but it's No. 1 in symbolism: An American icon throws in the towel. The inventor of the car payment, the tailfin and planned obsolescence no longer can hack it.

No choice, CEO Fritz Henderson says in the court filing: "In the face of the global meltdown of the financial markets, and a liquidity crisis unprecedented in GM's 100-year history, there is only one way …"

The rest of the story....

Could Jeff Bridges have made a difference had he been on the other team ?



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