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HulaHoopJustPassingby

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Moondance Tintin Chili Beans Martini
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The new short film created by OPI, Instinct of Color has us all talking. The video is definitely one of a kind in the nail polish world. It has beautiful women performing different types of dance as a dance off with Lady in Black, a thoroughbred two stepping horse who is named after OPI's dark polish color Lady in Black.
The horse, dubbed Lady in Black, after the classic black nail lacquer is trained by equestrian trainer Mario Luraschi, and is up to the challenge of going step-for-step with four human dancers.
The stunning dark animal was animated, rendered and tracked 3D legs into many of the shots showing the horse making a series of complicated dance moves. The goal was to have a seamless photorealistic look to both animation and render.
The 3D model was painstakingly matched to that of the real horse, which was then followed by our talented team of animators that worked to replicate realistic movements based on the footage of the original horse.
The video was created by ad agency DAN Paris and the song used in the clip is 'Down the Road' by French DJs C2C.
There is a dance off you won't want to miss!

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Nicky

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Kinda creepy... kinda cool.
Kasey

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Reply with quote  #3 
My opinion?
I HATE fancy over the top ads like this ... just show us the polish on a nice hand with decent nails. I'm very much a nail polish lover and OPI are one of my faves but I just want to see what it looks like on the nail. To my mind it screams "Look how much profit we make from selling our expensive polishes all over the world... we can afford over the top poncy ads like this"
It seems to me more and more brands are trying too hard to sell, I long for the day when advertising was direct and to the point ... sorry no offense meant to you Hula, its just my opinions on these kinds of advertisements

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HulaHoopJustPassingby

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Moondance Tintin Chili Beans Martini
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Reply with quote  #4 
It is OK for you to hate such ads.

I seldom apply nail polish. Even my toes go through life without a green cover. I have other cosmetics products in my possession, which I do not use regularly either. My skin is way too delicate [biggrin][confused][rolleyes] for all that stuff. I do not know OPI. It is true. As far as I know I do not contribute to their huge profits.

This being said, I do not know whether I like Lady in Black as a commercial, but it is well done. I guess that is why I posted it.

The cosmetics industry is known to mistreat animals. In that sense it is kinda "strange" that they have the guts to use an animal in an ad. The whole world is strange these days.

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“Dogs are our link to paradise. They don't know evil or jealousy or discontent. To sit with a dog on a hillside on a glorious afternoon is to be back in Eden, where doing nothing was not boring--it was peace.” Milan Kundera.


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